Messaging / Broadcasts
Campaigns · 10 minutes

Send a broadcast campaign safely

A broadcast sends one approved WhatsApp template to a selected group of contacts at once.

Where to find thisLeft sidebar → Outbound → Campaign

Do this before creating a campaign

You need a connected WhatsApp Business Account and an Approved template. For Marketing templates, send only to people who have opted in to receive promotional messages.

Create a broadcast, step by step

  1. Open Campaign.
    Where: Left sidebar → Outbound → Campaign. Select Outbound, then choose the Campaign or Broadcast option.
  2. Create the campaign.
    Where: the campaign screen. Add a clear internal name and description so your team can identify the campaign later.
  3. Choose an approved template.
    Where: the template selector. Select a template with the status Approved. Pending or rejected templates cannot be sent.
  4. Choose the audience.
    Where: the audience section. Choose all contacts, a segment, or a manual selection. For your first test, choose only your internal test segment.
  5. Map template variables.
    Where: the variable-mapping section. Match each template variable to the right contact field, such as name or order ID.
  6. Schedule or send.
    Where: the final campaign action. Choose a schedule or send now only after reviewing the audience and preview carefully.
  7. Monitor the result.
    Where: the campaign detail page. Check sent, delivered, read, and failed counts after the campaign begins.

Final safety check

CheckWhy it matters
Template is ApprovedPending or rejected templates cannot send.
Audience expects this messageUnwanted Marketing messages can hurt quality and engagement.
Variables have correct dataWrong mapping can cause send errors or poor customer experience.
You tested a small segmentYou can catch issues before a large send.
Before a large campaign, review Message templates and Segments.