What it is
Labels for contacts and filtering.
Tenant menu: Outbound → Tags
As a partner
Standardize tag naming across clients for your support playbooks.
Step-by-step (for your customers)
Create tag with name and color.
Apply in chat contact panel or bulk from directory.
Filter conversations or build segments by tag.
Common mistakes
Skipping WABA connection before using this feature.
Missing role permissions — if menu item is hidden, check agent role in Admin.
Testing with production contacts before validating in a small test segment.
Related
WA Chat inbox
Segments