WA Chat
Your shared inbox for WhatsApp conversations. Use it to reply, assign chats, and view customer details.
Contact
A person or business in your customer directory. Contacts can have tags, notes, and conversation history.
Tag
A label that helps organise contacts, such as New lead, VIP, or Follow-up needed.
Segment
A saved group of contacts selected by rules, such as everyone with the VIP tag or everyone in a city.
Template
A Meta-approved WhatsApp message used to start or restart a conversation outside the 24-hour reply window.
Broadcast
One template message sent to a selected group of contacts.
Automation
A visual flow that takes actions automatically, such as sending a welcome message, asking questions, or routing a chat to a team member.
WABA
WhatsApp Business Account: the business account that connects your WhatsApp number to Wtflo.