What it is
Extra columns on contact profiles.
Tenant menu: Left sidebar → Contacts → Data Fields
As a partner
Plan field schema upfront for integrations — renaming later breaks automations referencing old keys.
Step-by-step (for your customers)
In the Contacts menu, select Data Fields.
Add field name, type (text, number, date, dropdown).
Fields appear on contact forms and import mapping.
Use in automation Response Saver and segments.
Common mistakes
Skipping WABA connection before using this feature.
Missing role permissions — if menu item is hidden, check agent role in Admin.
Testing with production contacts before validating in a small test segment.
Related
Integrate WABA
Dashboard overview