What it is
The Click To WhatsApp Ads module lets tenants manage Facebook ad assets and launch campaigns that open a WhatsApp chat when clicked — combining Meta's reach with WhatsApp engagement.
Who does this
Tenants create campaigns. Platform owner enables Meta ads permissions and App Review.
Tenant menu: Marketing → Click To WhatsApp Ads (or sidebar Click To WhatsApp Ads)
Key capabilities
Feature Description
Asset sync Sync Facebook Pages and Ad Accounts into Wtflo
Campaign wizard 3-step guided creation: info → targeting → creative
Hierarchy view Manage Campaigns → Ad Sets → Ads
Analytics Spend, reach, impressions, demographics
How it differs from chat widgets
Chat widget CTWA paid ads
Cost Free embed on website Paid Meta ad spend
Discovery Your website visitors Facebook/Instagram audience
Setup Tools & widgets This module + Meta ads account
Meta dependencies
Meta dependency: Requires Live app, ads_management + ads_read Advanced Access, tenant Connect Facebook, WABA linked to Page, and ad account with payment method. See CTWA prerequisites.
Documentation map
Guide Topic
CTWA prerequisites Partner + tenant readiness
Sync pages & ad accounts Asset management
Create a CTWA campaign 3-step wizard
CTWA analytics Performance dashboard
CTWA troubleshooting Common errors
Related
App Review for Ads & Leads
Integrate WABA
Automation builder