What it is
Real-time campaign metrics inside Wtflo so tenants optimize Click-to-WhatsApp ad spend without leaving the CRM.
Who does this
Tenant marketing users.
Prerequisites
At least one published CTWA campaign
Sync pages & ad accounts
Available metrics
Metric Description
Total spend Amount charged to ad account
Impressions Times ad was shown
Reach Unique users who saw ad
Link clicks Clicks on WhatsApp CTA
Platform breakdown Facebook vs Instagram performance
Step-by-step
Open Click To WhatsApp Ads.
Select Ad account or open Manage Campaigns.
Click a Campaign, Ad Set, or Ad for drill-down.
View metric cards and charts on the analytics panel.
Use date range filter if available.
Audience demographics
Age distribution — refine targeting for future ad sets.
Gender split — adjust creative or audience.
Optimization tips
Check Platform breakdown — shift budget to better-performing network.
Compare Link clicks vs WA Chat conversations — tune welcome message.
Pause underperforming ad sets from hierarchy view.
Verify data accuracy
Compare spend with Facebook Ads Manager (small delay possible).
Re-sync if metrics stale for 24+ hours.
Related
Create a CTWA campaign
CTWA troubleshooting